The mGive Story: How mobile giving made history
Even if you don’t follow the mobile industry you’ve probably heard of mGive. The company was behind the Haiti aid campaign that has raised over $40 million. Interest in mobile giving has since skyrocketed.
So what can we learn from this story? I see several takeaways but the big one I see is how your choice of channel can make all the difference.
Here is an excerpt from the article BNet recently ran:
On Jan. 13 at 4:30 a.m., James Eberhard was awakened by a phone call from the U.S. State Department. A huge earthquake had hit Haiti and the government wanted Eberhard to put together a donation program as fast as possible.
Two hours later, his 25-person mobile software company, mGive, launched a national campaign that let people donate $10 to a number of charities via cell phone.
Read more here:
How We Raised $40 Million for Haiti via Text Messages
mGive


